The Blog

Tips & advice for small business owners about hosting & participating in online events to grow your email list, boost your visibility and prime your launches

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Online Business, launching Michelle Pontvert Online Business, launching Michelle Pontvert

Live Launch vs Evergreen Launch: Which Method is Right for You?

If you’ve been in this online business world for a minute, you’ve probably seen or even run a launch. And while they are super effective sales methods, launches can be very overwhelming and stressful to run! Or at least, they can be…

Picking the right launch strategy for you and your business can make a huge impact, not only on your sales but on the energy it takes to execute. In this post, we will cover live launches vs evergreen launches and help you determine which is the best strategy for your next launch.

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Online Business, launching, Marketing Michelle Pontvert Online Business, launching, Marketing Michelle Pontvert

Get It Done Weeks: The Quick Way To Reach Your Business Goals

As small business owners, we’re constantly juggling a million priorities but how often do we actually focus in on one specific goal and get it done? Not often if you’re swamped with client projects, drowning in deadlines and churning out content on the regular.

That’s where the magic of the “Get It Done Week” comes in! By honing in on one specific goal, setting yourself a deadline and incentivizing completion, you’re far more likely to actually make progress! In this blog, I’ll be showing you how to harness the power of these productivity sprints to make real progress in your business.

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Online Business, launching, Marketing Michelle Pontvert Online Business, launching, Marketing Michelle Pontvert

How to Create a Challenge Lead Magnet for Your Course

Are you thinking about creating a challenge lead magnet for your upcoming course or digital product launch? A challenge is a great way to generate excitement and grow your audience before launching, and it’s the perfect lead magnet option for a course launch!

In this post, I’ll share some things you’ll need to brainstorm before you create and set up your new challenge lead magnet.

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Online Business, launching, Marketing, Productivity Michelle Pontvert Online Business, launching, Marketing, Productivity Michelle Pontvert

Why a live launch event might not work for you & your business

In this blog post, I'm going to discuss why live launch events might not be the right fit for you and your business, and why a Not-So-Live Launch Event could be the perfect solution. So, if you're tired of feeling overwhelmed by the idea of hosting a live event for your next launch, keep reading to discover a better way to connect with your audience and grow your business without exhausting yourself.

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Online Business, Marketing Michelle Pontvert Online Business, Marketing Michelle Pontvert

6 Low-Energy Marketing Strategies For Launching

Are you about to launch a new business, product, program, or digital course? There are so many different marketing strategies out there to consider, and it can be really tough to know which ones will be the most effective for you. Especially if you don’t have a lot of time or energy

In this blog post, I’m sharing six low-energy marketing strategies worth considering for your next launch.

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