The Blog
Tips & advice for small business owners about hosting & participating in online events to grow your email list, boost your visibility and prime your launches
Accessible Options
As part of my ongoing commitment to diversity, inclusion, and accommodating different needs, you can choose to watch or listen to new content too!
Read the Articles
- Behind The Scenes
- Branding
- Client Experience
- Content Creation & Marketing
- Copywriting
- Courses
- Digital Product
- Digital Products
- Email Marketing
- Entrepreneurial Mindset
- entrepreneurship
- Finance
- launching
- Life-First Business
- Marketing
- Money
- Neurodiversity
- Notion
- Online Business
- Online course
- Online Course
- Online Courses
- Pinterest
- Planning
- podcast
- Productivity
- Repurposing
- Sales
- Sales & Selling
- Selling
- SEO
- Service Providers
- Squarespace
- Strategy
- Systems
- Tools & Tech
- Website Design
- Website Traffic
- Websites
- affiliates
- AI
- audience growth
- blogging
- bottom-up thinking
- brand strategy
- branding
- bundles
- burnout
- business
- business coaches
- Canva
- case study
- client experience
- content
- conversions
- Convertbox
- Convertkit
- copywriting
- course creator
- Design for business
- digital course platform
- digital product
- digital product ideas
- e-commerce
- education
- efficency
- email list growth
- email marketing
- energy
- entrepreneurship
- evergreen
- expenses
- freebies
- funnels
- get it done week
- goal setting
- group program
- landing pages
- launch strategy
- lead magnets
- legal
- life-first business
- life-work balance
- marketing
- mindset
- neurodivesity
- Notion
- online business
- online course
- online course platform
- online courses
- organization
- passive income
- photography
- Pinterest
- podcast
- Pop-ups
- productivity
- project planning
- quiz
- repurposing
- review
- sales
- sales page
- scheduling
- seo
- service-providers
- social media
- squarespace
- Strategy
- summits
- systems
- Templates
- testimonials
- ThriveCart
- time saving
- tools & tech
- user experience
- web design
- website
- website audit
- website designer
- website platform
- website strategy
- website traffic
- YouTube
How To Pick The Right Website Template For Your Course Creator Business
Discover how to choose the ideal website template for your course creator business. Learn tips and tricks to create a successful online presence that fits your unique circumstances.
The Strategic Website: Your Secret Weapon for Selling Courses Without Burning Out!
Discover how a strategic website can help you grow your business while accommodating your unique circumstances. Learn when it's time to update your course creator website for maximum impact.
Best Website Platform for Online Courses: Top Picks Revealed
Discover the best website platform for online courses and elevate your online learning experience. Find more insights on our blog.
Creating a Course Creator Website That Shines: Stand Out from the Crowd and Grow Your Business!
Discover how to create a course creator website that sets you apart from the competition, attracts your ideal audience, and fits seamlessly into your unique life circumstances. Grow your business sustainably and stress-free!
How to Use Social Proof on Your Sales Page
One of the most effective ways to build trust is by incorporating social proof into your sales page. In this blog post, I’ll share how to use social proof on your sales page to increase trust and credibility.
Assessing what’s working & what needs updating on your website
In this blog post, we’ll be taking a look at your website analytics and assessing what's working and what's not before diving into any updates or redesign work.
3 Surprising benefits of redesigning your business website
Beyond just making your website “look good” a redesign can be a strategic way to up-level your business.
In this blog post, I’ll be sharing 3 surprising benefits of redesigning your website.
Boost your website conversions with user-focused design
User-focused design is one of the most effective (and simplest!) methods for achieving this goal. The goal of user-focused design is to ensure that visitors to your website experience a smooth and enjoyable journey through your website - ultimately towards your free and paid offers! So by focusing on what matters to users, you’re cultivating an environment that encourages them to take action aka convert!
In this blog, I’m sharing the key strategies you’ll need to boost your website conversion rates through strategic user-focused design.
The Impact of Loading Speed on Your Sales Page's Conversion Rate
When it comes to creating a successful sales page on your website, countless aspects need to be taken into consideration. One of the most important elements is the page's loading speed, which can significantly impact your conversion rate.
In this blog post, I’ll explore loading speed's role in your sales page's conversion rate and how you can use it to your advantage. We will look at the different ways your sales page might be slowing down and provide practical strategies for improving the loading speed of your sales page.
5 Design Tips for a High-Converting Sales Page
When it comes to crafting a truly successful sales page - that converts casual browsers into eager buyers -design plays a crucial role in the effectiveness of the page.
In this blog post, I’m sharing my 5 best design tips for creating a high-converting sales page.
6 essential elements you need on your homepage to improve your click through rate
Your homepage is the welcome mat for your business’s online presence, and first impressions matter! Especially when you get an average of 3 seconds to convince your new website visitor if they should stay on your website and click on to your other pages.
In this article, I’m sharing the 6 essential things you need to have on your website to improve your chances of your right-fit people clicking through to your other pages.
How to Create Your First Online Course
In this post, I will be sharing the most important steps to creating your first (or next) online course. Make sure to follow these steps to make launching your online course a little easier!
3 Reasons Why Your Online Course Isn’t Selling
In this post, I’ll share the top 3 reasons your online course isn’t selling and what you can do to start getting more sales coming in!
Top 7 courses to become a professional web designer
Thinking of becoming a professional website designer (or are already a web designer but looking to up-level your skills)? I’m sharing my absolute favorite courses that helped me grow and scale my own web design business right here.
Is Squarespace good for blogging?
Thinking about creating a blog for your business webiste but worried that Squarespace might not be up for the job?
Watch this 2-minute video or read the article to learn about blogging and SEO for Squarespace!
How to design your website page layouts
You’re getting ready to start designing your website but you’re not sure where to put all of the information you need to share?
Watch this 2 minute video or read the article to learn how to design your website page layouts for more sales!
How to optimize images in Squarespace
If you’re creating your website in Squarespace you’ll want to make sure you are optimizing your images to make sure they look good while also improving your SEO and site speed!
How to easily plan your website
You want a website, but you’re wondering what pages you need, what content to include, how to design it… Making an easy actionable plan for your website is going to set you up for success and help you create a compelling website that will bring you clients.
Why you need to use photos of yourself on your website
Do you need portraits of yourself on your website? Portraits and photos of yourself can make a big difference not only to the look of your website but to how people connect with you as a person.
How to structure your website navigation
Which links and buttons should you include in your website navigation? Watch the video or read the blog to learn my quick tips to make an effective and streamlined navigation.
How to create powerful Calls To Action on your website
Want your website visitors to actually take action on your website? You can’t sell your offer or convert visitors into clients without great Calls To Action. Watch the 2-minute video training or read the post to learn how to create powerful CTAs.
How to write better copy (aka text) for your website
Copywriting is simply the words that we use to market our business and words are so important in helping people connect with your offers and decide that they want to work with you. By writing for your ideal clients instead of about yourself, you’ll help them connect with your offers and be excited to work with you!
What's really holding you back from having an amazing website that gets you more dream clients?
You probably know you need an amazing website to grow your business, but if it’s still on your to-do list there might be a few things holding you back from creating your amazing website that gets you more dream clients.
5 tips for creating a website that actually works for your service-based business
You know you need a website, but aren’t sure how to actually make it a powerful marketing asset for your service-based business? Here are the top 5 things to include to make your website actually work to attract and book more clients.
3 Big Misconceptions About Service-Provider Websites?
If you’ve ever considered creating a website as a service provider but wondered what it’s all for? Here are 3 of the biggest misconceptions about what a service provider needs for their website to help you make the best website possible for your business.
5 worst mistakes service-providers make on their websites and how you can avoid them
You’ve DIYed your website for your service-based business, but it isn’t getting you clients? See if you’re making any of these 5 worst mistakes service-providers make on their websites and follow the simple tips to avoid or fix them to make your website work harder for your business.
Top 5 Reasons Your Service-Based Business Needs a Website
Wondering if you really need a website as a service provider? Here are 5 reasons why a website can be one of the best assets for your growing business, including owning your own website, building your know / like / trust factor, creating the best place to sell your services, building your email list and saving you time running your business.
Build powerful connections by sharing the “Why” behind your business
The “Why” behind your business isn’t just a nice story that you tell friend when they ask about your business. It’s the foundation upon which your business is built. It’s often your underlying motivator, and one of the best ways for people to connect with your brand.
How I got super clear on my brand, and how I help my clients do the same
How I got found clarity around my own brand and my journey into entrepreneurship as shared on the Brand Strategy Podcast.
Why there's no such thing as a simple website
Don’t get me wrong, there are many (very successful) websites which are minimal, clear and easy-to-use. In fact, this is what I am for when creating websites for my clients! But those websites are far from simple.

Want to see how you can make your work / life balance a little more, well… balanced?
Take this FREE self-assessment to see how your business measures up in the 10 essential areas of a sustainable Life-First business.
You will also receive my newsletter-type emails about online marketing and my Life-First business approach, including sharing products and services I think you might like. You can unsubscribe any time. I will protect your details in accordance with my Privacy Policy.